Hello@customtoys.com
01304 806 960
You're in the right place.
Whether you're here to steal the show, share your brand story, or stock your shop - we turn your brand into custom plushies, figures, and collectables that get picked up, talked about, and kept!
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Toys That Talk Without Saying a Word
At Custom Toys UK, we design and manufacture custom plush toys that actually spark emotional connections, steal the spotlight at events, and get remembered. Whether it’s for retail, giveaways, or world domination, we handle the whole thing - sketch to shipment. Fast. Reliable. Trusted by global giants.
Got an idea? What are we making toys for?
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For my Event
Level up your trade show game with custom toys that turn heads, start chats, and send prospects straight to your demo, landing page, or inbox.
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For my Brand Story
We bring your brand story to life with custom characters people genuinely connect with - boosting reviews, building loyalty, and turning your brand into more than just a logo.
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For my Shop
Custom products built to sell. High-margin, collection-friendly, and packaged to look like they belong in a basket and a wishlist.
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"Meep, meep meep meep meep meeeeep meep meep meep." - G3N
...Translate?Helping the World's Leading Brands Increase...
Brand Loyalty
Merch That Does More at Events
While others hand out landfill with logos, you’ll be giving away something people actually keep. Add a QR code or NFC chip and it turns into a pocket-sized lead machine. It’s smart merch. For smart brands. Whether it's bespoke soft toys, or custom vinyl figurines, we've got you covered.
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For my Brand Story
Use your custom toys to create moments. The kind people photograph, post, and tag you in with suspicious levels of enthusiasm. These are the bespoke toys customers take selfies with, write great reviews about, and sneak into their suitcase “by accident.” They turn your brand from “nice” to “can’t stop thinking about it”. Show your audience some personality.
Find out More →For my Shop
For retail, we’re not just making toys. We’re making bespoke bestsellers. Our process is built around your expected ROI, not just vibes and wishful thinking. We work backwards from your target price point to engineer maximum perceived value. It’s the kind of smart design that keeps customers spending, margins healthy, and shelves looking dangerously empty.
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Try our Profit Calculator here!
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AO'S BEAR
Listen to what the team over at AO had to say about the creation and success of Bear.
AO'S BEAR
Listen to what the team over at AO had to say about the creation and success of Bear.
AO'S BEAR
Listen to what the team over at AO had to say about the creation and success of Bear.
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We took 200 of them to our stand. We had the plushies on display, and we’d give them away to people that were having conversations with us. And… We. We’re. Mobbed. People were seeing people carrying them around, and saying “Oh my gosh, where did you get that? I need one! We actually won an award for lead generation at [Salesforce] World Tour!
- Performa IT
It’s really helped drive the brand engagement from our side. Externally as well, we’ve had partners that couldn’t make the launch event that’ve been like “Please can we have an Astra? They’re really cool!”
- AllPoints Fibre
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There are loads of ways to approach a project, but only one that’s perfect for your goal. Tell us what success looks like, and we’ll make sure every product choice gets you there. No guesswork. Just great results. So, what’s this for? A showstopper event, a story worth telling, or your next best-seller?
The Right Stuff(ing) ...Sorry
Whatever your end goal - whether it’s charming potential clients, making your mascot the unofficial mayor of your next trade show, or simply not handing out another sad tote bag, we’ve got a solution for that. In fact, we’ve probably got five. There’s no one-size-fits-all approach here (we’re not selling hats), so we’ll work closely with you to figure out what makes the most sense for your brand, your budget, and your big idea.
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1,000+
Successful projects delivered to happy clients!
1,000,000+
Over 1,000,000 individual toys created!
8,000+
Over 8,000 individual trees planted to offset carbon emissions and do our bit for the planet!
40+
Google 5 Star reviews from happy clients.
HOTcraze Ltd T/A Custom Toys UK 2025